Post by account_disabled on Feb 17, 2024 10:25:36 GMT -1
Look for platforms like Constant Contact that organically integrate Canva into the creation process. Even if the content is exactly the same, you’ll get more people hitting the share button if your post looks good on their screen. How to craft shareable content for different platforms If you’re just starting with social media for business, it’s best to focus on one or two platforms as a starting point. This will allow you to create a solid foundation and consistent social media strategy before you expand your reach farther. When you experiment and understand the difference between all of the platforms, you’ll know where to focus your attention to best reach your target audience. Once you’ve refined your digital marketing strategy, you’ll want to hone your content for optimum shareability.
Short-form content Social media is for scrolling and Phone Number List browsing — can be easily digested. That’s the kind of content people share most often. The ideal post length for organic posts should stay below 80 characters, and videos should rarely be longer than 60 seconds. Posts on X and Threads with high levels of engagement tend to max out around 100 characters, and TikTok videos top out at a quick 42 seconds. The reality is that many people have a limited attention span. When Facebook truncates your post with the dreaded ellipses followed by the words “read more,” many people won’t. If they’re not reading, they’re not sharing.
Visual storytelling One of the most important tips for shareable content is to learn how to tell the story not with words but with images. Most people consider themselves visual learners, so photos that captivate viewers will naturally get more social engagement. Get creative with your visual storytelling. Share behind-the-scenes images and the faces of your team members. Post videos, Facebook and Instagram live-streaming videos, and graphics that feature meaningful quotes to tell the story behind your brand. In-depth articles Quick hits and images are important parts of any digital marketing plan. But you should also consider weaving in more in-depth articles that answer common questions. When you share your expertise through blog posts, which can be hosted on your website and shared with a link, you set yourself apart from the competition.
Short-form content Social media is for scrolling and Phone Number List browsing — can be easily digested. That’s the kind of content people share most often. The ideal post length for organic posts should stay below 80 characters, and videos should rarely be longer than 60 seconds. Posts on X and Threads with high levels of engagement tend to max out around 100 characters, and TikTok videos top out at a quick 42 seconds. The reality is that many people have a limited attention span. When Facebook truncates your post with the dreaded ellipses followed by the words “read more,” many people won’t. If they’re not reading, they’re not sharing.
Visual storytelling One of the most important tips for shareable content is to learn how to tell the story not with words but with images. Most people consider themselves visual learners, so photos that captivate viewers will naturally get more social engagement. Get creative with your visual storytelling. Share behind-the-scenes images and the faces of your team members. Post videos, Facebook and Instagram live-streaming videos, and graphics that feature meaningful quotes to tell the story behind your brand. In-depth articles Quick hits and images are important parts of any digital marketing plan. But you should also consider weaving in more in-depth articles that answer common questions. When you share your expertise through blog posts, which can be hosted on your website and shared with a link, you set yourself apart from the competition.